Is Pinterest Your Finest TikTok Different?

The threatened TikTok ban left companies scouring the Web for a alternative firstly of 2025. Instantly, platforms like RedNote, Lemon8 and Triller, which have been described as having “a similar functionality to Instagram and Pinterest,” gained recognition as TikTok options.

However why not think about Pinterest itself?

Right here’s methods to know if you happen to ought to put money into Pinterest for your enterprise’s content material technique.

What does Pinterest have that different platforms don’t?

Although it’s a 15-year-old platform, Pinterest continues to be broadly misunderstood. This tech big is usually mislabeled as a social media platform when, in actuality, it’s a visible search engine with the scrolling enchantment of a social website.

Manufacturers that efficiently leverage Pinterest for his or her content material expertise three large payoffs:

Content material lifespan: Pins flow into for years—not simply hours, days or perhaps weeks.

Search: Virality exists, however the actual return on funding comes from customers searching for out your content material and discovering it in search.

Retrievability: Have you ever ever tried to discover a LinkedIn publish or Instagram reel that you just saved a yr in the past? It’s potential, however not sensible. Nevertheless, Pinterest was designed to make content material straightforward to revisit for years to come back.

These differentiators set Pinterest aside—however the platform additionally aligns with TikTok in a number of key methods.

Pinterest’s overlap with TikTok

The platforms’ an identical video dimensions make publishing TikTok movies on Pinterest sound like a no brainer. And in some methods, that’s true.

Like TikTok’s viewers, Pinterest’s viewers is younger (42% are members of Gen Z) and poised for retail. Pinterest reportedly reaches 40% of U.S. households with an annual revenue exceeding $150,000. To capitalize on these stats, Pinterest has its personal devoted retail program referred to as the Verified Service provider Program.

The ocean of alternative is deep, however sadly, not all content material can efficiently translate from one platform to the opposite.

Can your TikTok content material thrive on Pinterest?

TikTok movies have been abruptly all over the place after the platform’s U.S. emergence, typically to the purpose of frustration. Because of this, many Pinterest entrepreneurs have been asking the identical query: If folks needed to observe TikTok movies, wouldn’t they simply open TikTok?

Whereas movies are inspired on Pinterest, not simply any video will probably be profitable on the platform. TikTok content material has the potential to translate to Pinterest if it meets these 4 standards:

1. Avoids audio reliance

2. Solutions questions

Comedy skits or considerate musings, whereas entertaining and wildly common on TikTok, gained’t essentially rank in high-volume searches. Pinners don’t open Pinterest for leisure—they use it to seek out particular concepts.

Examples of content material that solutions questions are movies explaining methods to take away stains from sofa cushions or interview questions and solutions (the latter of which has been trending lately).

3. Has visible context

Pinterest movies want context to make them comprehensible at a look. For instance, if you happen to do a search on Pinterest for protein powder, you’ll see containers of protein powder and cooking photographs. Nevertheless, the identical search on TikTok produces movies of creators speaking about protein powders. This can be a basic distinction between the 2 platforms.

“Every month, 518 million people turn to the platform to discover new ideas that are right for them,” shared Nick Pigott, a member of Pinterest’s model and inventive options staff, in a Pinterest Academy webinar. “They’re not here to passively scroll. They’re here with purpose: to plan and find inspiration and ideas to live their best life.”

4. Funnels to your web site

Each Pinterest account is entitled to show an internet site on each bit of content material it produces, not simply on its profile. Pinterest pins are highly effective site visitors mills—and that is the prize that’s attracted manufacturers to Pinterest for years.

Creators aren’t required to have an internet site to publish pins, however it’s essentially the most highly effective manner to make use of the platform. To leverage this function, you could have extra URLs to make use of than simply your homepage. You possibly can then create pins for distinctive URLs in your web site, equivalent to merchandise, touchdown pages and weblog posts.

If these 4 standards apply to your model, it’s time to think about Pinterest as a advertising and marketing channel.

Find out how to be part of Pinterest

Subsequent, declare your web site to show possession of the area. Many companies skip this step, and it’s expensive—your content material gained’t obtain the identical distribution in any other case. As soon as eligible, e-commerce manufacturers may also apply for the Verified Service provider Program.

Account optimization

After you full these steps, it’s time to optimize your account.

Pinterest’s algorithm needs to know what your account and content material give attention to, and key phrases are the spine of this optimization course of. To perform this, add related key phrases naturally within the “About” part of your account.

Key phrases are additionally used to optimize boards, so you need to embody key phrases organically in board names and descriptions. Right here’s an instance from Pinterest advertising and marketing firm Tailwind—discover that every one the board names have key phrases associated to their content material.

All of your pins will probably be saved to one among your boards. Begin by creating 5 to seven extremely related boards and add new ones as you scale.

Publishing TikTok movies on Pinterest

Earlier than publishing a TikTok video on Pinterest, remember to take away the TikTok watermark. Then, begin publishing slowly. Instantly publishing plenty of content material can register as a suspicious spike in exercise, which may land you in “Pinterest jail” and even get your account suspended.

Select a sustainable publishing schedule, equivalent to one video per day. You possibly can publish pins on cell or desktop—however irrespective of the place you publish, remember to add key phrases within the pin’s title, description and tags.

Maximizing Pinterest for a diversified content material technique

The looming menace of a TikTok ban has made manufacturers search diversified advertising and marketing. However there might but be a silver lining: Repurposed content material from TikTok can proceed driving ROI on different social media platforms and search engines like google.

Simply keep in mind to be sensible with the best way you publish TikTok movies on Pinterest. A protracted-term payoff solely involves those that use the platform correctly.

Picture by photobyphotoboy/Shutterstock.com

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