It’s a typical Wednesday evening for Katie Gatti Tassin. Her blonde hair is pulled again; gentle displays off her outsized glasses. She’s spent all day engaged on her newest mission: edits for her forthcoming e-book, Wealthy Woman Nation, which examines ladies’s relationship with cash.
However she has only one thing more to get off her chest earlier than she finishes her day. Gatti Tassin takes her plight to Instagram Tales, broadcasting to greater than 250,000 followers. This time, it’s a spiel on how “aesthetic capitalism co-opts things that are naturally healthy” to promote ladies extra gadgets, corresponding to hyaluronic acid-infused eye patches, underneath the guise of wellness.
“This trend feels dark because of the cultural context that produced it,” Gatti Tassin writes. “One which is rarely concerned with the genuine well-being of women and girls, unless it’s a means of selling them something.”
Connecting the dots
That is the place Gatti Tassin excels, and it’s what units her other than different “finfluencers,” or monetary influencers.
Watching her Instagram tales is like FaceTiming along with your most passionate—and smartest—buddy. The cadence of her speech is fast, fervent and pointed—very like her innate capacity to attach along with her viewers whereas offering accessible private finance content material that intersects widespread tradition.
“That gives me the opportunity to paint with a way broader brush,” Gatti Tassin says. “I can really talk about anything, because money touches everything…. Sometimes, I think people just want help making sense of the world around them.”
Her well-researched social-financial commentary has touched matters starting from “trad wives” (married ladies who apply conventional gender roles in marriage) and overconsumption to gaining monetary independence. She covers something that intrigues her with thoughtfulness, perception and finesse.
Embracing development
Gatti Tassin began documenting her personal monetary journey to “#RichGirl” standing on her “side hustle” weblog, Cash with Katie, in 2020. She left her advertising job at Southwest Airways in 2021 to pursue content material creation full time. A 12 months later, media firm Morning Brew acquired the MwK model, rising her viewers and group from a literal one-woman present.
Gatti Tassin’s recommendation to aspiring entrepreneurs is concise: Transfer by the discomfort. “Just start doing it and get comfortable figuring it out as you go,” she says. “There’s no substitute for actually doing the thing that you want to do….”
Considered one of Gatti Tassin’s greatest areas of development has been essential pondering—and realizing that she may be no matter she desires to be. “I’m far less sheltered than I used to be,” she says. “Once I started to learn more about how things really work and how things really are, I just kind of couldn’t get enough.”
An evolving viewers
A lot of Gatti Tassin’s content material focuses on ladies’s relationship with cash. (“Finance bros are out, #RichGirls are in,” her podcast description reads.) However she’s piqued the curiosity of individuals of all genders, backgrounds and ages.
“I do have a lot of fun with trying to see if I can scratch at something beneath the surface,” she says. “Nothing feels better than when something like that resonates with people.”
And resonate, it does. What began as Gatti Tassin speaking to her friends, fellow 20-something ladies navigating the monetary ramifications of maturity, has advanced into a bigger dialog with a broader viewers. One listener billed the present as “life-changing, hilarious, addicting.” One other says they really feel “richer by association.”
Being self-conscious
Initially, when Gatti Tassin realized that folks with “more life experience” have been listening, it made her “a little bit self-conscious,” as she’d imagined her viewers as much like herself.
“Ultimately, I feel like if people who are in a different stage of life, or who have a completely different background than I do, still find something that I have to say interesting and valuable, then I am happy with that,” she says.
However she tries to remain in her “lane of either lived experience” or matters she feels strongly about “because I know enough about it to speak with authority.”
Considered one of Gatti Tassin’s hottest matters has been childcare prices. She doesn’t have kids, however that doesn’t cease her from tackling the subject in her signature approach. She retains it gentle, joking that “your favorite childless cat lady” is weighing in on parenting. (Her tabby cat, Sam, makes frequent appearances on MwK’s Instagram Tales.)
Gatti Tassin’s method is ubiquitous. “A lot of this stuff is so universal, and I think people, regardless of age… feel and react to these same forces in many of the same ways.”
This text initially appeared within the March/April 2025 subject of SUCCESS journal. Picture courtesy of Katie Gatti Tassin.
Success Tales
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