Main the Cost: Sam Littlefield on Redefining Digital Advertising for B2B and Past

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You won’t but know the identify Sam Littlefield, however in case you are within the B2B sector, you need to take observe. He and his B2B-focused advertising agency are altering the sport for B2B advertising.

The Littlefield Company is a family-owned enterprise began by Sam Littlefield’s father, David Littlefield, in 1980. Because the agency’s present president and CEO, Sam Littlefield has adopted in his father’s footsteps, taking the agency to even better heights, leading to its most profitable yr but in 2024.

These days, the Littlefield Company focuses on working with B2B purchasers and monetary establishments. “We realized we had become experts in complex B2B models, so we pivoted around to focus within that space,” Littlefield explains. This has allowed the Littlefield Company to turn into an ideal companion for B2B corporations trying to reimagine their model.

Nonetheless, it doesn’t matter what sector the Littlefield Company works in, one key high quality has allowed the company to thrive in its greater than 40 years in enterprise: adaptability. Littlefield and his group have proven an unbelievable capability to pivot, be it on account of market traits, new applied sciences, or the altering wants of their purchasers.

How nice office tradition has led the Littlefield Company to success

The Littlefield Company additionally stands out because of its chief’s dedication to investing in office tradition. As Sam Littlefield so correctly places it, “If you create a work environment in which people look forward to coming in every day—and give them the power to have an impact—you not only have incredibly happy employees; you get even better work.”

When requested to explain his management model, Littlefield defined it as a “player/coach combination.”

“I realize I lead our agency, but many times, I’m surrounded by people smarter than me and, therefore, immerse myself more in the business as a player on key accounts and onboarding new clients,” he explains. “No matter how big an organization, I feel like if leaders could take this approach more, they’d find more synergies within their organizations.”

On this similar observe, Littlefield emphasizes the significance of what he calls “servant leadership.”

“You’ll never find me ‘at the top’ with an ego as President and CEO,” he says. “I’m down in the trenches with our people, working every day with them to help solve client challenges and help grow the agency on the new business front. They need to see me working this way because I am in no way more important than they are.”

For this reason the Littlefield Company is repeatedly acknowledged for having the most effective office cultures within the trade. For the second yr in a row, it was acknowledged as the most effective locations to work, even rating within the high 10 for corporations with beneath 150 staff. This represents the dedication that Littlefield has put into making the company an incredible place not just for his purchasers but in addition for his staff, who’re instantly chargeable for the enterprise’s success.

A dynamic, people-first management model

Littlefield shares a narrative from his days working at a worldwide company proper out of faculty that formed his management model: “I was working 60+ hours a week and had just finished an RFP deadline for my boss,” he says. “I was exhausted and burnt out after a few losses. I took my job so seriously that I wanted everything to be perfect and wanted to win every pitch we competed in. My boss took me on a walk that afternoon and bought me a cup of coffee. Right before we entered our work area, she stopped and told me that at the end of the day, we weren’t curing cancer, and nobody was dying on our watch. She told me to stop taking myself so seriously. I’ll never forget that moment, and it has informed my leadership style since.”

This method to management has clearly served Littlefield effectively. Together with main his agency to a record-breaking yr in 2024, he was additionally named the youngest chairman within the historical past of MAGNET (the Advertising and Promoting World Community), a number one community for independently owned advertising companies around the globe. In being awarded this management place, Littlefield hopes to assist promote progress and spearhead innovation all through the company.

Certainly, with a pacesetter like Sam Littlefield on the helm, each the Littlefield Company and MAGNET are set to thrive into 2025 and past. It seems that what it took for Littlefield to turn into a pioneer within the realm of B2B was to place his folks first, which empowered his group to persistently put their greatest foot ahead.

“I want to be remembered as a boss who gave a damn about every one of his employees—a boss who was considered empathetic and one who inspired those to do great things professionally and personally,” Littlefield concludes. “Life is too short to sweat the small stuff. I try to remind our people of that every day.”–

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This content material is dropped at you by Scott Bartnik

Photograph offered by the writer.

The put up Main the Cost: Sam Littlefield on Redefining Digital Advertising for B2B and Past appeared first on The Good Males Mission.

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