‘Power and Interest’ as an Actor Mapping Device

That is a part of an occasional sequence right here on strategies that I take advantage of in my facilitation and workshop design

A way I typically use to deepen my understanding of what’s happening within the H2 (second horizon) area of a Three Horizons map is a model of Eden and Ackerman’s ‘power and interest’ grid.

It lets you perceive what is going on with the totally different actors concerned within the second horizon, and people which might be related although they appear uninvolved. And, due to this fact, it provides insights into the sorts of stuff you would possibly be capable to do to alter the panorama.

I’d first used the facility and curiosity grid on this means within the early 2000s, as a means of exploring a set of situations that additionally appeared to have a fancy set of relationships between the actors.

Stakeholder mapping

The facility and curiosity grid wasn’t truly supposed as a technique of actor evaluation. In Eden and Ackerman’s e-book Making Technique—a e-book I like—it was launched as a approach to construction and due to this fact simplify stakeholder mapping. On the time (1998), this was an underdeveloped space. Right here’s an extract from the e-book:

In endeavor a stakeholder evaluation, it’s common to focus consideration upon a big array of actors who’ve an curiosity (stake) within the strategic way forward for the group, whether or not or not they’ve vital energy in relation to the group. Certainly, as we mentioned above, stakeholder analysts typically make a plea for the precise inclusion of deprived and powerless teams – the evaluation being pushed by a value-laden, fairly than utilitarian, view of the function of stakeholder evaluation. In distinction, our personal concern with stakeholder evaluation has a strictly utilitarian intention of figuring out stakeholders who will, or may be persuaded to, help actively the strategic intent of the group (p120).

Static image

Therefore their concentrate on curiosity and energy. Of their model, curiosity comes first as a result of a part of their simplification course of is to weed out teams that you just don’t want to fret about. And in case your curiosity is in stakeholder administration, this leads you to a chart that appears a bit like this. (Notice that of their model, as a result of they’re solely on this as a stakeholder mapping matrix, curiosity is on the vertical axis and energy on the horizontal. I’ve transposed the axes right here as a result of it makes ‘power’ extra seen).

(Supply: Eden and Ackerman, tailored Curry/SOIF)

However: it is a fairly static image. You’ll be able to see it working in partnership with the traditional comms RACI matrix, nevertheless it doesn’t assist you concentrate on actor dynamics. It’s additionally true that there aren’t many instruments within the futures cabinet that can assist you take into consideration actors. Probably the most detailed one is the MACTOR technique, was developed by La potential, which has been defined by Michel Godet in a few locations: it’s a part of an extended and technical paper by Godet in Futures Analysis Methodolgies V3.0. However, as he says, it takes a number of months to do it effectively.

Actor interplay

Therefore the attraction of adapting Eden and Ackerman’s mannequin as a mapping mannequin as a means of analysing actor interactions in a panorama. The actors nonetheless look a lot the identical, however the labels are a bit totally different.

(Eden and Ackerman, tailored Curry/SOIF)

The Gamers within the excessive energy/excessive curiosity field within the high proper are normally pretty straightforward to work out. The questions listed below are about monetary assets and commitments, political or regulatory authority, about understanding incentives.

Usually the Context Makers (excessive energy/low curiosity) are neglected, however for those who’re attempting to alter a system, this isn’t about “meeting their needs”. The organisations on this area are sometimes both monetary (within the UK political system, the Treasury is at all times on this field, which is without doubt one of the the reason why the UK system is dysfunctional) or they’ve duty for an general authorized framework of which the system during which you have an interest is barely a small half. Usually the questions listed below are about rule-setting, and—when it comes to change—about re-framing.

Understanding influencers
(Fernand Leger, ‘Builders’, 1951. Picture: Gandalf’s Gallery/ Flicker. CC BY-NC-SA 2.0)

Often the folks I work with are within the Influencers field, and in apply they’re typically each probably the most attention-grabbing and probably the most dynamic actors within the system, exactly as a result of they’re the people who find themselves attempting to make change occur. They’re—when it comes to Molitor’s S-curve—busy “advancing” some new coverage concepts.

The questions listed below are about who’s campaigning, and who’s lobbying; what sorts of arguments they’re utilizing; how these arguments are being framed; what sorts of alliances they’re making; and whether or not they’re altering the perceptions of the Observers.

As a result of: for those who can enhance the salience of your system to the Observers, the system begins to work in several methods. It is a communications area, largely, about touchpoints, narratives, and mobilisation.

Dynamic map

The essential factor isn’t simply to catalogue the actors on the grid. It is usually to map what they’re attempting to alter, and the way they’re attempting to do it. What you’re attempting to do is create a dynamic map of the factors of change and the methods getting used to attain it.

Once I first used this within the 2000s, the examples that I used have been from the world of sustainability within the UK. Taking a look at this from the viewpoint of the Influencers, there have been totally different methods. The World Wildlife Fund was selecting to be an adviser to organisations within the Gamers area, successfully to get entry to the ‘top table’, at the same time as they have been accused of greenwashing their companions by different organisations. A few of the influencers constructed joint campaigns and coalitions, creating—they hoped—sufficient mass to maneuver themselves up into the Gamers area.

The RSPB (Royal Society for the Safety of Birds) used mass advertising within the Nineteen Nineties to construct up a membership of a number of million folks, successfully transferring Observers into the Influencers area, and it used the cash from these members to purchase massive quantities of land for conservation, though it bought criticised for this. However equally, when it got here to conservation points within the UK, this moved it into the Gamers’ space.

Altering the context

Yet one more story: A bit afterward I met a public infrastructure supervisor who was attempting to refurbish his infrastructure sustainably. He was instructed (‘Context Making’) that he may solely procure this at lowest value, which meant that it wouldn’t be sustainable. A bit extra authorized work, and he was suggested that ‘lowest cost’ may imply ‘lowest lifetime cost’, at which level the sustainable bids have been far more aggressive. That is extra about ‘changing the rules’ than ‘meeting their needs’.

I’ve sometimes used this in public multi-stakeholder tasks and ‘futures to policy making’ tasks. It really works in these. I don’t know but the place it doesn’t work.

—

A model of this text was additionally printed on my Simply Two Issues Publication.

—

Beforehand Revealed on thenextwavefutures.wordpress.com with Artistic Commons License

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The publish ‘Power and Interest’ as an Actor Mapping Device appeared first on The Good Males Mission.

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