Rescuing Packages for Good

Like many others, Romaine Seguin’s perspective shifted throughout the top of the pandemic. As president of UPS World Freight Forwarding, she was managing tens of 1000’s of frontline staff, working to ship essential provides like vaccines and private protecting tools. “We all saw the stories… and [I realized] this is bigger than business; this is bigger than earnings per share. This is just unbelievable,” she says.

Seguin wished to offer again. After spending 38 years with UPS, she joined Good360 and served as CEO from 2022 to 2024, when she determined to pursue different ventures. In 2023, attributable to her management, Good360 was named No. 2 on Forbes’ America’s High 100 Charities record.

Beginning out

When she started her first job at 23 years previous, Seguin by no means imagined she would spend almost 4 many years with the identical firm. “I was an athlete in college, and I wanted to stay in shape, so I started working at UPS, unloading trailers at 3:30 in the morning,” she remembers. As soon as Seguin’s superiors realized she had a level in advertising administration, they pushed her towards a administration observe. “That’s how I got started, and the rest is history,” she says. “I started to stay in shape, and then one thing led to another.”

Seguin held 22 totally different positions all through her 38-year tenure with the corporate. Finally, she turned the president of UPS World Freight Forwarding, honing her world provide chain and logistics experience. She oversaw air, ocean and rail-freight forwarding in addition to brokerage and provider administration for 220 international locations and territories world wide. Even throughout the financial challenges of COVID-19, her work resulted in double-digit progress.

A shift in perspective and goal

Managing a serious, important firm throughout a fancy time made her take into consideration her subsequent chapter. Seguin, who’d sat on nonprofit boards, wished to do one thing to offer again.

That’s when she received the decision. A few board members from Good360 contacted her about filling the function of chief govt officer. Good360, based mostly in Alexandria, Virginia, is a world chief in product philanthropy and purposeful giving, serving nonprofit organizations by giving them entry to product donations that enable them to run their applications extra effectively and sustainably.

In December 2021, she retired from UPS and took on this management function—the brand new problem she was craving. She spent almost 40 years managing package deal supply. At Good360, she led a company that rescues and redistributes returned items that may in any other case find yourself in landfills.

Making a distinction

Most individuals don’t notice what number of client merchandise are returned yearly. In 2022, 9.5 billion kilos of returns ended up in landfills, in keeping with Optoro, a expertise firm that helps retailers and types handle returned and extra stock. But, almost half of households within the nation can’t afford fundamental necessities, like private care merchandise, cleansing merchandise, clothes and family items.

Over the previous 40 years, Good360 has labored with over 400 company companions and 100,000 nonprofit members to distribute over $18 billion price of merchandise that might have in any other case ended up in landfills, filling the hole between what is obtainable and what thousands and thousands of individuals want. These merchandise come from main retail companions, together with Amazon, Disney, Macy’s and extra. To date, Good360 has positively impacted over 100 million folks globally.

Seguin is happy with the work she and her almost 80 colleagues have completed. “It’s all about serving the underserved communities and making sure product gets out to someone [who] needs a pair of shoes or someone [who] needs a mattress, someone [who] needs a jacket on their shoulders at night,” she says. Good360 helps corporations remedy a enterprise downside by getting an overabundance of merchandise into the palms of nonprofits that serve their communities, Seguin says.

Environmental advantages

These efforts have resulted in unimaginable environmental advantages as properly. The group’s 2023 Affect Report highlights how 156 million kilos of complete weight of merchandise had been diverted from landfills over time. “[The organization is] all about people and planet,” Seguin says. “[Good360 wants] to take care of people, but also just as importantly, [they] want to take care of the planet. [They] don’t want a pair of shoes ending up in a landfill. [They] don’t want a soccer ball ending up in a landfill because [they] can put it to use in underserved communities.”

Good360 makes a distinction within the least wasteful approach potential. The community of warehouses is designed to position items the place they’re wanted, when they’re wanted and as regionally as potential to reduce journey time and carbon emissions.

Seguin was particularly enthusiastic about Good360 applications in movement. Advance Auto Components partnered with Good360 to offer extra merchandise to nonprofits that prepare mechanics. “They have a place to donate their products that could teach people,” she says. “It is a full circle.”

This text initially appeared within the January/February 2025 challenge of SUCCESS Journal.

Photograph courtesy of Good360

Success Tales

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