Sviatoslav Karablikov: Pioneering New Design Frontiers Via AI

The daybreak of AI has heralded a world of potentialities, and Director of Design for brand-empowering firm Captiv8, Sviatoslav Karablikov, is set to harness the potential of AI to leverage design to new dimensions.

Sviatoslav believes his distinctive ardour for combining the disciplines of design with know-how for affect is why he has been so profitable in his profession. He’s a silver winner within the MUSE Inventive Awards, in addition to a member of the Belarusian Union of Designers and a Decide for the Indigo Design Award.

His work at Captiv8 has additionally positioned him as a sought-after trade skilled. He has grown along with the corporate. When he began with the corporate, he was the one designer within the workforce. In the present day, he’s the Director of Design driving the worldwide design workforce.

In his capability as design chief, Sviatoslav led the transformation of the corporate’s design processes and performed a pivotal function in implementing a product design framework that has since turn into integral to the best way the enterprise operates. He launched and established the Design Assessment course of, UX analysis strategies, and the Double Diamond strategy, which not solely streamlines Captiv8’s design workflows but in addition fosters a tradition of innovation and collaboration throughout the group.

A standout achievement of his management was within the Affiliate Advertising T Challenge. This undertaking activated over 35,000 influencers and generated greater than 195,000 orders via creators’ hyperlinks, leading to $28M+ in income for the corporate’s key shoppers, together with international manufacturers akin to Zara, Mango, Nike, Princess Polly, Shiseido, and The Physique Store.

He was a big contributor in direction of the corporate’s recognition as “Best Influencer Marketing Company” on the seventh Annual MarTech Breakthrough Awards. His contributions additionally helped to safe Captiv8 as a pacesetter within the Enterprise Grid for Influencer Advertising Platforms (Summer time 2024) as a result of its sturdy buyer Satisfaction rating and important Market Presence. It achieved the very best satisfaction score amongst Influencer Advertising Platforms. All customers rated it both 4 or 5 stars, 95% consider the platform is heading in the right direction, and 95% would suggest it to others.

Pioneering firm methods for the longer term

Now he takes his trade experience a step ahead; via embracing AI, which he calls “the future of design”.

To offer an instance of the chances this holds for the corporate, a newly launched device from the advertising agency, with Sviatoslav main in its design, leveraged synthetic intelligence to look at references to social media influencers in on-line articles across the time of the elections. This device was used to evaluate their chance of participating in discussions about elections or controversial political points.

That is simply one of many methods the advertising agency is utilizing AI to make evaluation and predictions. Sviatoslav’s design management has facilitated the effectiveness of this device, and others.

A lifelong ardour for design

This lifelong ardour for design was born when he was nonetheless a boy. He remembers holding books in his hand, and admiring the aesthetics of their covers and pages. He appreciated that they had been artistic endeavors, carrying data.

He believes that whereas ‘tangible, well-made books’ appear to have been upstaged by the digital revolution; the artwork of design remains to be thriving; and he doesn’t consider know-how is killing the necessity for design, however slightly, has offered a launchpad for leveraging it to new heights.

He sees AI as the longer term, as a device for participating the multitudes, to current data in methods which can be each usable and delightful.

“The future of design isn’t just about pixels,” he explains. “It’s about how design integrates with AI, automation, and new forms of user interaction. I want to be at the forefront of this evolution, exploring how design can shape emerging technologies and redefine how people interact with digital products. Whether it’s through mentorship, writing, or leading new product innovations, my goal is to continue pushing the boundaries of what’s possible in design.”

Future of Design

Laying a basis for the way forward for design

Sviatoslav believes design must be helpful, which compelled him to discover the world of product design.

“My journey into design was driven by a deep passion for transforming innovative ideas into visually compelling and highly functional products. From the beginning of my career, I was fascinated by the intersection of creativity and technology—how design choices not only shape aesthetics but also impact business strategy, user experience, and engagement.”

As such, his work is formed on constructing options that not solely look good but in addition serve a goal. “Over time, my focus has expanded to design leadership, where I create and manage design systems, optimize workflows, and mentor teams to drive innovation.”

He believes that know-how is simply as highly effective as it’s usable. “I was drawn to product design because I wanted to make technology more intuitive, accessible, and enjoyable,” he says.

Humanizing know-how to have affect

As quick as know-how may be progressing, Sviatoslav nonetheless believes the human component shouldn’t be taken out of it and that profitable future improvements will probably be established via humanizing know-how. “Too often, businesses focus on features rather than experiences, leading to cluttered interfaces and frustrated users. My passion lies in humanizing technology; ensuring that every interaction is clear, purposeful, and meaningful.”

On the similar time, he believes that humanizing know-how begins with collaboration within the office, explaining that he has, via his management, created a tradition of collaboration. “I established cross-functional design sprints where designers worked alongside engineers, product managers, and marketers, fostering a more integrated and iterative design process,” he says.

One of many advantages of this collaboration is that suggestions could be given, he says. “One of the best skills you can develop early is learning how to give and receive feedback without taking it personally. Seek out critique, ask why someone has a different perspective, and don’t get defensive.”

Sviatoslav remembers his journey into design, which started with the admiration of hand-held books; and says he might by no means have dreamed of how know-how would add impetus to his ardour. He’s decided to mix the outdated with the brand new in pioneering new potentialities for design, not simply in his office, however on the earth at giant.

—

This content material is delivered to you by Atif Sharif

Images supplied with permission from Sviatoslav Karablikov

The submit Sviatoslav Karablikov: Pioneering New Design Frontiers Via AI appeared first on The Good Males Challenge.

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