Tia Mowry jumped onto the popular culture scene within the mid-’90s when she starred in Sister, Sister, an ABC sitcom. Within the years that adopted, she went on to provide and act in myriad TV reveals and flicks, together with The Sport and Netflix’s Household Reunion—the latter received two NAACP Picture Awards for Excellent Youngsters’s Program.
Along with publishing a number of books, together with her cookbook The Fast Repair Kitchen, Mowry additionally hosts a YouTube channel that she launched seven years in the past, Tia Mowry’s Fast Repair. Greater than 957,000 subscribers have tuned in to observe her rapidly reply life’s little questions. After which there may be her new actuality present, Tia Mowry: My Subsequent Act, which premiered in October 2024 on WEtv and has been nominated for an NAACP Picture Award for Excellent Actuality Program. On high of all of that, Mowry is the mom of two kids: a 13-year-old son and a 6-year-old daughter.
Although she continues to get pleasure from immense success in her three-decade profession, there may be one factor that Mowry has longed to be since she was an adolescent: an entrepreneur.
“I’ve always wanted to be one, ever since I knew what the word meant,” she says. “I remember I discovered the word when I was in high school. I didn’t even know how to pronounce it.”
Not solely did Mowry learn to pronounce entrepreneur, however she additionally discovered success proper out of the gate. She launched 4U by Tia, a high-performance pure hair care model for curly and textured hair, in 2023. The model is out there at Walmart, Amazon, choose CVS shops and on the model’s web site.
To Mowry, although, success as an entrepreneur is not only in regards to the merchandise she launches.
“I feel that when one is an entrepreneur, they connect with community,” she says. “It’s about management. It’s about growth and providing a necessity that appears to have some type of void in place. And I really feel like these qualities, with regards to the definition of an entrepreneurship or attributes [of an entrepreneur], remind me of myself.
“I absolutely love community,” she continues. “I love building, I love growing, I love inspiring, I love creating and I love leadership. And I love the process, meaning I realized at a young age that I loved what happens between coming up with an idea and then seeing it to fruition…. I enjoy the process. I enjoy finding the manifesto. I enjoy finding the purpose all for a greater cause. I think that’s what excites me about being an entrepreneur.”
When requested what impressed her to create 4U, Mowry first factors to her passions in life, which she refers to as pillars: wellness, neighborhood, accessibility and household.
“I felt like there was—and is—a void when it comes to textured hair and our community,” she says. “Rising up as somebody who has curly hair, as a younger woman, I used to be all the time… pressured to decide on one thing that wasn’t essentially proper for me [or] out of my value vary. And that didn’t actually work for my hair as a result of there simply weren’t many choices on the market…. So I needed to fill a necessity within the curly hair texture neighborhood by creating some merchandise.
“When I mentioned wellness, I’m very passionate about what I put in my body [and] what I put on my body,” she provides. “And I just felt like when I was doing some research about what was a great option for me and my family when it came to our textured hair, there weren’t any products out there that really catered to or that were honest when it came to natural ingredients at an affordable price.”
After that, Mowry set to work. She collaborated with a staff of scientists to create a clear, plant-based components that features elements customers acknowledge at an reasonably priced value in order that 4U is extra extensively accessible.
“It’s science-backed [and] there’s efficacy with all-natural ingredients that are at an affordable price,” she says of her merchandise.
Fewer bottles means higher sustainability
Along with making a pure and reasonably priced line of merchandise, one other of Mowry’s intentions with 4U was to create easy routines for individuals with curly and textured hair.
“I have different curl textures and patterns than my daughter and my son… [and] I would have all of these different products in the household,” she says. “What I really like about 4U is we have been capable of provide you with a components that works on hair textures from 2A to 4C. So as a substitute of getting all of those completely different merchandise coming out and in of the home, we will simplify the entire thing. And principally, the entire household can use the merchandise—it really works on their hair textures in addition to mine.
“[It’s] not only that the ingredients are clean—I trust that I can use it on my children and myself,” she provides.
As a result of the merchandise within the 4U line work on completely different hair sorts, households want fewer bottles of product of their properties, which speaks to Mowry’s mission of retaining the hair care line sustainable. Not solely are the merchandise’ elements clear, plant-based and sourced from suppliers who prioritize moral and sustainable harvesting practices, however the bottles and packaging are sustainable too.
“My goal with 4U is to think about the consumer [and] their needs,” she says. “I do know that, together with myself, we’re eager to be extra aware about what we purchase from all completely different angles, from our pockets[s] to the elements that we’re utilizing. After which additionally, how is that this making an influence?
“When it comes to our environment and waste,” she continues, “I think this is what… makes 4U just stand out from a lot of other products that are out there. And there’s a community of people that think this way, and I felt like there was a void, and I wanted to meet that need.”
Accessibility 4U
One other of Mowry’s ardour pillars is accessibility, which performed a giant half within the growth of 4U by Tia.
“It is and was definitely a reason and a goal of mine to have clean, natural, high-quality ingredients that are accessible to everyone,” she says. “I really feel like nice merchandise shouldn’t simply be catered to at least one socioeconomic group, and I really feel like [for] girls and various communities, it’s time that they don’t must be pressured once more to decide on merchandise which are poisonous simply because it reaches their value level. In order that was undoubtedly a aim of mine….
“I think the accessibility… [was] one of the main reasons why I was excited about our partnership with Walmart,” she provides. “Walmart is known, of course, for their great prices.”
The complete-size cleaning, conditioning, nourishing and remedy merchandise within the 4U hair care line are priced at $11.99 and $12.99 every.
Even with the success Mowry has loved with the launch of 4U, she is fast to level out that it didn’t occur in a single day. The truth is, it took about two years to take her idea from ideation to actuality.
“I say that 4U is like my third baby,” Mowry says. “It takes a while for your ideas to evolve, and that is the approach that I am taking with this brand. People forget that the [tortoise] won the race. For me, it’s more about quality, it’s more about building community, it’s more about authenticity, and that takes time.”
Mowry is lucky to have surrounded herself with like-minded individuals to assist her not solely launch 4U however develop it too. After she shared her thought together with her agent, she was launched to individuals who have been curious about partnering together with her—and from there, she constructed her staff.
“We all came together, and we just started to talk about our ideas and flesh things out like what is needed,” she says. “There was a variety of work that was put into it.
“That’s what I was saying I love about being an entrepreneur,” Mowry continues. “This is the part of the process that I enjoy, and… a lot of people, they don’t know that’s the process—they just see the end product or the launch. But there’s just so much that goes into it.”
She additionally says that reaching out to others guided 4U’s growth.
“[What] was also extremely beneficial, when it came to having my ideas come to life, was not being afraid to reach out to other people… [and] to the community,” she says. “This can be a community-based model, and I feel that… what has been so wonderful about the entire course of is actually understanding the viewers, actually understanding the neighborhood, actually understanding the void and what [the needs are]. We’re continuously asking these questions.
“We have some cool new products that we will be launching soon, and what I’m most excited about is [that] these are products that the community has wanted and has been asking for,” she continues. “So for us to give back in this way—I just can’t wait.”
Barnes is a Florida-based unbiased journalist and entrepreneur with a ardour for journey, wellness and the surroundings.
This text initially appeared within the March 2025 challenge of SUCCESS+ journal. Photograph of Tia Mowry courtesy of ©Adam Rindy.
Success Tales
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