Why Firms Are Asking Job Candidates to Embody Video Submissions

Along with submitting a resume and canopy letter, many corporations now ask candidates to ship in video submissions. A 2021 LinkedIn survey discovered that 61% of job seekers believed a recorded video may be the subsequent model of the old-school cowl letter and 41% % had already used video as a part of a job utility.

For some roles, a video would possibly make sense, particularly for jobs the place you should showcase your persona or communication abilities, corresponding to making use of to be a chat present host or salesperson.

However for a lot of different positions, it might create further hurdles for job seekers and should by chance cancel out candidates who can be nice however aren’t tech-savvy or comfy on digital camera.

However why are corporations asking for video submissions within the first place?

The advantages of video submissions

Based on Peter Murphy Lewis, the chief advertising and marketing officer of Strategic Pete, a advertising and marketing company, there are a number of the reason why corporations may be asking candidates to submit movies with their resumes and canopy letters.

“The first reason is it’s just another filter to see if the person wants the job or wants the internship,” he says. The second motive is making an attempt to find out if the candidate is an efficient cultural match. “[Companies are] trying to read personalities over a video, so that they don’t have to waste time trying to figure that out in the actual interview,” he explains.

Whereas Lewis’s firm doesn’t require job candidates to submit movies, he does give them the choice to submit one. In his most up-to-date hiring spherical, he acquired purposes from roughly 192 candidates, who have been making use of to be interns, and the vast majority of them did submit movies.

Displaying your persona

Those that submitted movies have been inspired to introduce themselves, share their insights on the CEO’s podcast(s), and clarify why they believed they’d be a great match for the workforce.

“The videos allowed us to determine a little bit of their personality,” he says.

Lewis described one candidate who instantly stood out based mostly on his video submission—and finally, it helped him land the internship.

The candidate mentioned Lewis’s podcast, shared his personal failures, mirrored on Lewis’s failures, and defined why he wished to work on a workforce with somebody who had skilled setbacks as nicely.

Lewis says he knew from watching the video that the applicant can be an incredible match for the workforce, because the candidate was weak and sincere, qualities Lewis values. “You could tell, in that two-minute video, that he wanted to be around like-minded individuals.” The candidate, who was employed as an intern, is now a supervisor on Lewis’s workforce.

“I think a unique opportunity to [include] your voice and your personality,” he says—issues you’ll be able to’t at all times get from studying a written utility.

Lewis has employed job candidates who didn’t submit a video, as a result of, even with out it, their purposes nonetheless stood out.

“When we did… interview with them, they were spectacular, and we hired them because they brought in grit,” he says. “Just because they didn’t want to be on camera didn’t mean they didn’t… have grit, and I would have missed out on them,” if video submissions had been the deal breaker.

Drawbacks of Video Submissions

Whereas video submissions present advantages, there are additionally some potential downsides for candidates. These embody:

Tech challenges

Though video submissions might be an effective way to showcase an applicant’s enthusiasm and eagerness for a job, one important disadvantage is the potential for tech challenges, particularly if making movies isn’t half of the particular job description.

Not all job seekers have the sources to create a high-quality video. Some could lack entry to skilled recording gear or appropriate lighting, which might make it tougher for hiring managers to deal with the candidate’s {qualifications}. Moreover, some candidates could not know the way to report, edit or add a video, additional complicating the method.

Lack of expertise

One other potential draw back is nerves. Candidates who aren’t used to chatting with a digital camera could discover video submissions nerve-wracking, which might affect their efficiency.

One job seeker, Meagan Morris, a digital strategist, recalled the primary time she needed to report a video for a job utility. “It felt really odd. I was looking at a blank screen like I was recording a video and it just didn’t make a lot of sense, and I felt very self-conscious,” she says.

For individuals who aren’t nice public audio system or are uncomfortable sitting in entrance of a digital camera, the stress to look polished and sound well-spoken might be overwhelming. If nerves are excessive, this will likely affect how they impart their concepts, {qualifications}, or why they’re an incredible match for the function.

“When you’re putting a video of yourself out there, I think it’s very—I don’t think intimate is the right word—but you’re vulnerable because you’re not getting the face-to-face interaction, not seeing the body language or reaction of the person you’re talking to,” Morris says.

Interview fatigue

If increasingly corporations start to require video submissions, interview fatigue might set in and develop into a big situation for job seekers. Candidates who’re recording movies for a number of purposes could shortly develop into overwhelmed and lose their enthusiasm.

Over time, this fatigue could scale back the standard of a candidate’s video and maintain the applicant again from making a powerful impression. The stress to continuously carry out nicely on digital camera can result in burnout, leaving candidates feeling much less assured and probably hurting their capability to point out why they’re the proper selection for the job.

Morris explains how these days, job seekers must customise their resume together with a customized cowl letter; including within the additional step of recording a video may be a bit an excessive amount of for some.

Must you submit a video if requested?

For those who really need a place and the corporate asks for a video submission, even when it’s non-obligatory, it may be greatest to submit one, as not submitting one might probably damage your possibilities of touchdown the job.

For those who’re the one hiring, it may be greatest to think about if a video submission actually provides worth to the hiring course of, or if a resume and well-done interview might be sufficient.

Video submissions might be insightful, however you don’t need to lose a very good candidate who won’t shine nicely on digital camera.

Photograph by fotosparrow/shutterstock.com

Success Tales

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