Emergency Instruments Can Save Lives

Kenny Kelley, CEO of Silent Beacon, is a former stuntman turned entrepreneur captivated with saving lives. His journey from high-risk Hollywood to founding the world’s solely Bluetooth panic button that straight calls 911 showcases his dedication to innovation, security, and empowering people in emergencies. Kelley designed Silent Beacon to guard high-risk conditions, benefiting industries similar to healthcare, schooling, and social companies. The machine boasts real-time GPS monitoring, two-way communication, and a patented beacon-to-beacon alert system. After refining the preliminary model primarily based on consumer suggestions, Silent Beacon 2.0 affords prolonged battery life and enhanced mobility. Kelley emphasizes the significance of innovation, addressing challenges like irrelevant critiques, and adapting to evolving laws on office security.

Scott Douglas Jacobsen: Silent Beacon is a revolutionary emergency alert system that includes the one Bluetooth panic button that may straight name 911. It was based by Kenny Kelley, our visitor at present, a former stuntman. The machine affords life-saving options for high-risk conditions.

Its options embrace real-time GPS monitoring, silent alerts, and office notifications. These options improve the protection of healthcare staff, people in peril, and first responders. It represents a brand new strategy to private and office security. Have been particular insurance policies or mandates applied in varied workplaces that made this appear the correct time to launch the product?

Kenny Kelley: We shifted our mannequin from consumer-focused to business-focused for the two.0 model, the brand new product that has been launched. Sure, legal guidelines, similar to Alyssa’s Legislation, require sure states to have panic buttons for lecturers. For instance, Texas and Florida have applied this, together with seven different states. Laws can be in progress in about 13 further states, and this quantity retains rising.

Moreover, there are legal guidelines concentrating on different industries, similar to hospitality. As an example, Washington State has laws requiring protections for retail workers. Extra laws is being handed relating to panic buttons due to the rising emphasis on security and the necessity for corporations to make sure their workers can entry assist as shortly as potential in emergencies.

Jacobsen: How does Silent Beacon differentiate itself from different emergency methods?

Kelley: At first, our product straight calls 911. Most of our opponents route customers by a name heart, which might be helpful for some purposes. Nevertheless, most individuals choose to talk on to 911 in an emergency reasonably than by an middleman. Moreover, our machine affords two-way communication.

You’ll be able to communicate straight into it with out ready for 911 to obtain a sign. It additionally alerts a number of entities and people concurrently. For instance, in a office atmosphere, it may notify different folks within the constructing, similar to managers, homeowners, and even distant staff. It casts a large internet, alerting varied stakeholders—different workers, 911, or safety groups. This can be a vital enchancment over methods that ship a single direct sign to a name heart.

Furthermore, we maintain a patent for our beacon-to-beacon alert characteristic. This enables one Beacon to activate different beacons inside the identical emergency group. If somebody in your group is in hassle, their Beacon triggers alerts on others. This lets you entry a cellphone or pc to establish who’s in hassle and perceive the scenario’s specifics.

This info may affect your actions, similar to deciding to not go to a selected workplace or location primarily based on the alert. This stage of connectivity and situational consciousness units us aside.

Jacobsen: What industries or demographics have discovered Silent Beacon most helpful?

Kelley: At the moment, 81% of our enterprise is in healthcare. That is largely as a result of practically half of residence healthcare nurses have been assaulted prior to now two years, which is stunning, proper? A current ballot confirmed that 5 – 6 out of ten nurses expressed not desirous to be on this career as a result of dangers they face. Going into communities or interacting with folks experiencing life-altering conditions might be extremely difficult.

As an example, there was a nurse who was tragically killed in Connecticut whereas visiting somebody’s residence. Due to incidents like this, many corporations in Connecticut use our product. Many corporations should ship staff into environments the place they could not really feel protected. Nonetheless, by legislation, they need to, as everybody in america has the correct to healthcare.

Residing conditions will not be superb in these instances, and navigating them might be tough. Having a product like ours helps handle these challenges. Social companies is one other vital space for us as a result of these staff usually cope with people who might have psychological well being points.

Complete cities additionally use our product to make sure that their staff stay protected, regularly out locally reasonably than in buildings. Schooling is one other main vertical for us. So, healthcare, social companies, municipal staff, and schooling are the 4 principal sectors that profit from our product.

Jacobsen: What kinds of assaults are these healthcare staff dealing with of their properties? What’s the vary of severity? What’s the threshold? How frequent are murders?

Kelley: I can not say how frequent murders are particularly on this context. Nevertheless, I do know that in america, a homicide happens roughly each 32 minutes in response to FBI.gov.. Nurses face hazard each day, and the numbers are alarming: 81.6% of nurses report office violence yearly, in response to Nationwide Nurses United. This panorama is altering drastically because of COVID.

COVID has elevated the necessity for healthcare staff to enter communities. On the identical time, hospitals and rehab facilities are centered on getting sufferers discharged and residential. The overwhelming variety of sufferers means there should not sufficient nurses or workers to handle the demand inside hospitals.

Because of this, residence healthcare has turn into a vital space, and sadly, its related dangers are rising. Whereas this quantity grows, research usually take two years to provide complete outcomes. Since COVID was only some years in the past, the newest post-COVID statistics will not be accessible.

Jacobsen: With the rising laws round office security, how does Silent Beacon cater to panic button mandates? We touched on this just a little earlier.

Kelley: One of many nice issues about Silent Beacon is that it straight calls emergency companies, whereas different methods usually depend on intermediaries. It’s additionally a cell answer. It piggybacks off your smartphone, connecting through Wi-Fi or mobile service. This makes it efficient in cell conditions the place laws requires the machine to be carried in your particular person.

Many older panic button methods are mounted, similar to positioned below a desk or at particular areas inside a constructing. This answer permits for full flexibility and mobility, which aligns with legislative necessities.

Jacobsen: What options can customers count on from Silent Beacon for improved private and office security? Trying to the long run, what can folks anticipate?

Kelley: We goal to proceed innovating by incorporating a mesh community inside buildings and constructions, increasing the space customers might be from Wi-Fi or cellular-connected gadgets. Innovation is vital to our development.

Since we piggyback off Android and iPhone, which collectively spend $60 billion yearly on R&D, it will not make sense for us to create a standalone mobile machine. It might shortly turn into outdated, and we couldn’t sustain with their developments.

Subsequently, staying appropriate with iPhone and Android is vital to our future success.

Jacobsen: What have been a few of the larger challenges in creating the product?

Kelley:

Our 1.0 model was centered fully on customers. I used to be impressed to create it after experiencing a foul motorbike accident. I believed, “I have all this technology in my pocket, but I cannot do anything with it.”

I used to be caught on the facet of the street with broken gloves and couldn’t entry my cellphone. I needed for one thing to inform folks, “Here is where I am—send help.” That was the preliminary concept.

Nevertheless, the suggestions for model 1.0 highlighted a number of points. Complaints like “this doesn’t work” or “the battery doesn’t last long enough” helped form 2.0. Essentially the most vital buyer suggestions guided our enhancements.

As an example, folks have been dissatisfied with the seven-day battery life, so we elevated it to 42 days. They discovered the speaker quantity too low, so we enhanced the shell enclosure to amplify the sound. Considerations about vary and different limitations have been additionally addressed.

We additionally needed to supply flexibility. For instance, the machine now suits a common wristband, accommodating any 18mm pin. Clients can purchase bands from Amazon or use ones they already personal, giving them freedom as an alternative of forcing them to buy equipment completely from us.

These enhancements have been all pushed by suggestions, guaranteeing that 2.0 addressed the most typical frustrations with our authentic product.

Jacobsen: What has been irrelevant suggestions? Everybody at all times references five-star, three-star, and one-star critiques. Typically, five-star critiques are irrelevant, with feedback like “good,” and one-star critiques can often flip into long-winded rants the place it’s clear the reviewer has not even used the product.

Kelley: Sure, that’s an ideal query. The FTC not too long ago launched new tips addressing pretend critiques and testimonials. Firms can not purchase social media affect or solicit critiques with out the reviewer having genuinely used the product. Reviewers can’t be given something as a reward for his or her evaluation. Our attorneys spent per week reviewing these new rules.

So, how will we cope with irrelevant critiques? Sadly, you can’t take away them. Platforms like Apple, Android, and Amazon don’t permit critiques to be deleted. For instance, we frequently get feedback like, “I ordered five for my business, and they didn’t work.” Nevertheless, the enterprise variations of our merchandise should be bought straight from us. Shopping for shopper variations from Amazon and anticipating them to work with our enterprise answer is a misunderstanding.

In these instances, we attempt to attain out and clarify that it could have been a consumer error, however we apologize anyway. It’s particularly tough with customers as a result of they could not totally perceive the product or the method. Companies, alternatively, have a tendency to understand the system higher and supply constructive suggestions.

With particular person customers, I name them the “onesie-twosies,” it’s more durable to handle. I perceive their frustration as a result of I’ve been somebody who can not determine one thing out and writes a poor evaluation out of frustration. Nevertheless, it’s difficult to handle these points.

Whereas critiques can range, we take all suggestions severely and use it to drive significant enhancements.

Jacobsen: The product itself is easy. What’s the rarest or most uncommon context by which somebody has used it?

Kelly: Nice query! One of many craziest conditions concerned just a little woman in her treehouse. She repeatedly hit the panic button for a whole hour.

We noticed a relentless alert coming from one location and thought it is likely to be a serious incident. Once we investigated, she stated, “I’m in the treehouse. I’m in the treehouse. I’m in the treehouse.” She stored sending the identical message repeatedly, a couple of hundred instances.

Jacobsen: So, that was the craziest use case?

Kelly: Sure, undoubtedly!

Jacobsen: That’s all of the questions I’ve. Kenny, thanks in your time at present and for creating this machine.

Kelly: Thanks! Have an ideal weekend.

—

Scott Douglas Jacobsen is the writer of In-Sight Publishing (ISBN: 978-1-0692343) and Editor-in-Chief of In-Sight: Interviews (ISSN: 2369-6885). He writes for The Good Males Venture, The Humanist, Worldwide Coverage Digest (ISSN: 2332-9416), and different media. He’s a member in good standing of quite a few media organizations.

***

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Photograph by Moises de Paula on Unsplash

The put up Emergency Instruments Can Save Lives appeared first on The Good Males Venture.

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